When I first mentioned Gyutae’s crazy internet marketing contest I told you that the prize pool was worth $6,113.

The contest ends April 1st (no joke) at 9PM ET, and is now valued at an incredible $71,435!!

Of course, a lot of that is due to a 2008 Hummer H2 which Gyutae claims to have been added to the prize pool…

…but he posted that on April 1st, so you can be pretty sure that it’s a joke.

Even so, a contest worth $15,575 (with practically nothing out of his own pocket) is an incredible achievement.

Way to go Gyutae!